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Short videos, directed

AI-directed video.

Kurgu makes complete short videos for whatever you need to say, from a product launch to an explainer for your followers. Each one is planned around its audience and designed scene by scene, and any photos or footage you add are built into the scenes.

01 Your files

Your logo, product photos and footage are built into the video.

Add the assets you already have, and the scenes are designed around them. Your product appears as it really looks, and your logo sits where a designer would put it.

Launch film for the Strata's new colourway, Molten. Show the shoe coming apart into its layers and the colourways turning into one another, and end on a countdown to the drop on 14 November.

strata-molten.jpg

02 Sound

Music and sound effects are made for your video.

The music is composed for the video and cut to fit it. Each sound effect is made from a description of its moment and placed on the frame it belongs to, so the biggest moments land on the beat. This film has 84 sound effects.

03 Review

Kurgu watches the cut and fixes what's wrong before you see it.

The cut is reviewed the way an editor would review it. Each problem is found, its cause pinned down, and the fix made in the layer it comes from. When you ask for a change, only the part you asked about is made again.

Fix 1 of 3

04 Delivery

You get a finished video, ready to post.

It's delivered sized for wherever you're posting. Choose Notes in your brief and Kurgu stops to show you the plan before it builds anything, and the cut before it finishes.

Size
1080 × 1920, vertical
Length
31.9 seconds
Sound
Music composed for the film, and 70 sound effects
Made from
A brief, one photo and a logo

05 Pricing

Every plan includes everything Kurgu does.

Plans differ in how much you can make each month. If you use yours up early, you can keep going and pay for the extra at your plan's rate. You choose the effort for each video in your brief: more effort explores more ideas and builds more of the film from scratch, and uses more of your plan.

EffortSet in your brief

Low
A rough version to check the idea. Fewer passes, and no generated footage.
Medium
Researched, scripted, designed and reviewed, with fewer passes than High.
High
The default. More research, more designs tried, and more pictures made for the film.
Ultra
The most of everything, including longer generated footage and rendered 3D.

Starter

$20a month

About 6 videos a month

Pro

$50a month

About 20 videos a month

Studio

$150a month

About 65 videos a month

Not ready for a plan?

Kurgu will plan your first video for free, so you can read the angle, the script and the storyboard before you pay anything.

Prices are in US dollars. Video counts are a rough guide for videos made at High effort: a longer video, or one you revise many times, uses more.

Halden is an invented brand. Its film, files and notes come from one production. Plans and prices may change while Kurgu is in early access.